This is Culture

Appreciating and getting along with other cultures requires first of all true self-awareness and extensive knowledge of one’s own culture, as well as culture in general, and that’s what This Is Culture is all about. This comprehensive new text helps students recognize and understand their own values, beliefs and behavior while guiding them through the dos and don’ts of multicultural communication. A handbook for world citizens, you might call it.

◆Key Features and Functions; 14 fascinating readings examine culture from a wide variety of angles, both personal and academic, including: Cultural Perspectives of Time/ What is a Family? / Media and Culture/ Gender as Culture/ Our Connected World. Innovative activities and visuals stimulate discussion as well as critical thinking and personal reflection. Comprehension exercises for retaining vital information and reinforcing important ideas. Vocabulary drills help students understand and remember key concepts. Useful Language boxes provide models for conversation and discussion. A complete teacher’s manual with step-by-step instructions and valuable suggestions for extracurricular activities.

Chapter 1 What Does “Culture” Mean?
Chapter 2 Cultural Rules for Acceptable Behavior
Chapter 3 Stereotyping
Chapter 4 Media and Culture
Chapter 5 Nonverbal Communication: Gestures and Body Language
Chapter 6 Cultural Perspectives of Time
Chapter 7 Touch and Space
Chapter 8 Verbal Communication Norms
Chapter 9 The Individual and the Group
Chapter 10 Subcultures
Chapter 11 Status
Chapter 12 What Is a Family?
Chapter 13 Gender as Culture
Chapter 14 Our Connected World
Appendix