English in 30 Seconds

Award-Winning TV Commercials from Cannes Lions

Author Masayuki Aoki
Category Communication
Level Intermediate
TOEIC Level 500~600
Release Date 2009/04/01
ISBN 9784523176183
Book Size・Number of Pages A4変・80 pages
Price 2,750 yen (incl. tax)
Number of Units 15
Materials DVD
Teacher’s Materials ●Teacher's Manual(including Japanese translation) ●Teacher's Audio CD 〈Others〉 Teacher's Manual Data(PDF),Text Data 'Reading Part'(Word), CM Script & Japanese Translation Data(Word)
Stocks

Compact, captivating, provocative, and often very funny, these best of the best TV commercials from the prestigious Cannes Festival are the ideal medium for stimulating student interest and boosting learner motivation. They offer learners a wealth of up-to-date linguistic material-colloquial words, expressions, and sentence patterns used in a variety of everyday situations. At the same time, they promote students' intercultural awareness by giving them quick but eye-opening glimpses into overseas lifestyles and social phenomena. Through its information-packed introductory essays and skill-building listening and speaking activitiesEnglish in 30 Seconds takes full advantage of these commercials' many benefits to provide you the teacher with the perfect contemporary teaching tool.

 

Key Features and Functions

*21 prize-winning commercials promoting everything from civil rights to anti-smoking, from soft drinks to luxury automobiles, from fast foods to fast delivery services

*Preliminary Readings and warm-up exercises give students the vocabulary, background information, and confidence they need to get the most out of their “commercial encounters”

*Carefully prepared listening comprehension,dictation,and “performance” activities encourage students to pay close attention to the commercials' every word and action

*Optional interactive activities and thought-provoking topics for homework composition and classroom discussion round out each unit

Unit 1 Meijer—Higher Standards, Lower Prices
Unit 2 This Calls for a Bud Light
Unit 3 Anti-Discrimination Campaign
Unit 4 McDonald's-King of Fast-Food Restaurants
Unit 5 Relax,it's FedEx.
Unit 6 BMW--A Car beyond Reason
Unit 7 Banking for the Filthy Rich
Unit 8 Learning Languages
Unit 9 Pepsi--Ask for More
Unit 1O United Nations Development Programme
Unit 11 Disney--Magic Happens
Unit 12 Coca-Cola--For Everyone
Unit 13 Anti-Smoking Campaign
Unit 14 Counterfeit Mini Coopers
Unit 15 Hallmark of a Teacher

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